Storytelling

INDISCLASS – STORYTELLING

WITH THE MASTER

SESHA K

(CEO of BCC: a distinctly ASEAN strategic communications and sustainability consultancy)

An opportunity to understand the basics of storytelling and its impact on the world. Some of the common questions need to be answered and understood before thinking of storytelling. What is the story? What is at the core of all stories? Why do we tell stories? Where do stories come from? How have stories changed over the generations? There are several ways of looking at storytelling. Let’s look at some concepts which help understand the universe of all stories. This interaction will be to raise queries and collectively understand the importance and the joy of storytelling. We will use a few examples from movies and TV shows to make the concepts simpler for everyone.

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BCC: works with entertainment, lifestyle, technology, and new media brands in managing reputation through creative storytelling, brand messaging, communications strategy, sustainability planning, and global program management. The consultancy works with communications and marketing teams to integrate internal and external communications in addition to designing social media messaging. Creativity in storytelling, message training, and crisis management is Sesha’s specialty having worked with brands and leadership teams across Asia.  

Sesha led Communications & ESR (Enterprise Social Responsibility) at Disney in Southeast Asia & India until December 2019. He held several responsibilities in marketing, communications, and business management for Disney, Marvel, Pixar, and Star Wars brands across the region for over 15 years. He has a broad range of experience across retail, entertainment, technology, new media, and gaming industries. Prior to Disney, Sesha worked at HCL Infosystems (2000 – 2004) and at Athens technologies in New Delhi heading marketing communications for IT products and software businesses. With an MBA from CIMS (1996) in New Delhi, he started his career in Advertising at JWT and BBDO in India. 

Sesha is a passionate environmentalist and conservation enthusiast. He founded Green Vision in 1992, an NGO focused on environmental awareness and sustainability, and continues to serve as an active member and Vice President. He currently serves on the boards of the International Rhino Foundation, Special Olympics Asia Pacific, Makes a wish foundation, and the SG government’s Creative Advisory Board at PA. Sesha is a part-time deep-sea diver and a full-time movie buff.

3 Sessions via Zoom:

3 & 4 July ( 3-5 pm)

5 July ( 3- 6 pm)

Fee IDR 400,000

*Class will be delivered in English